Ningxi GUO

MPhil candidate in Chinese Studies, admitted in 2023

Years of experience in the game industry have given me an internal insight into the diversity and complexity of the Chinese gaming sector. I realised that video games are playing an increasingly important role in the expression of ideology in contemporary China. My research focuse on “serious games”, tracing the historical development and the dynamic power relations between gaming policies and the industrial environment in China, from the perspective of political economy and cultural studies. The research aims to demonstrate how the gameplay mechanics are constructed as a new persuasive strategy in the interactive digital age within the Chinese context.